Summary
This YouTube money calculator estimates how much a channel earns per month from long-form ads, Shorts and sponsorships. Pick a niche, enter your views and get a low, typical and high range based on RPM. A what-if line shows what direct fan payments could add. It is free, runs in your browser and works as a planning tool, not a payout promise.
Estimate what your YouTube channel really earns
This YouTube money calculator takes your views, niche and sponsorships. See a monthly range for ads, Shorts and sponsors, then test what direct fan payments would add.
What goes into your number
RPM, not CPM
We multiply your views by an RPM, the amount you receive per 1,000 views after YouTube takes its share. Each niche gets a low, typical and high value, so you see a range instead of a false promise.
Shorts count for less
Long-form and Shorts are calculated separately. Shorts use a typical RPM of about $0.05 per 1,000 views, because the revenue comes from a shared pool and creators receive 45% of their allocation.
Income beyond ads
Sponsorships are a flat amount you set. The direct fan line multiplies subscribers by the share who pay, by price, minus a platform fee. It shows what a second income stream could add.
Your Analytics RPM beats every table
Public RPM figures are averages across thousands of channels, and averages hide a lot. A finance channel with a US audience and a gaming channel with a mostly global audience can differ by a factor of five on the same view count. Open YouTube Studio, go to Analytics, then Revenue, and read your RPM for the last 28 days. Type it into the calculator and the range narrows around your real numbers.
- Use the last 28 days, not your best month
- Compare long-form and Shorts RPM separately
- Watch how RPM moves between summer and Q4
How to use the calculator
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1
Choose your niche
The niche fills a starting RPM. If you already know your own, type it over the suggestion and the range adjusts around it.
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2
Enter last month's views
Use real views from YouTube Studio, split between long-form and Shorts. Leave Shorts at zero if you do not publish them.
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3
Add sponsors
Put the number of sponsored videos per month and the price per deal. Leave it at zero if you have none yet.
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4
Test the direct fan what-if
Enter your subscriber count and a realistic share who would pay, often 1% or less. See how much of your income would sit outside the algorithm.
Common questions about YouTube earnings
Is this YouTube money calculator free?
Where do the RPM numbers come from?
What is the difference between RPM and CPM?
How much of the ad money do I keep?
Why are Shorts worth so little?
Can I earn money before I join the Partner Program?
What does the direct fan revenue line mean?
Is the result guaranteed?
Own the relationship with the fans you already have
Ad revenue depends on an algorithm you do not control. Heenok helps independent creators earn directly from their community.